REGISTRATION DEADLINE
Pre-Conference and Conference Registration
Deadline Oct. 24, 2008 |
LOCATION
Hotel at Old Town, Wichita, Kansas
www.hotelatoldtown.com
877-265-3869 |
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Mention KanSPRA to get the reduced rate |
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PLEASE NOTE:
Hotel REDUCED RATE Reservation Deadline October 14 |
KANSPRA PRE-CONFERENCE AGENDA
Wednesday Nov. 5, 2008
Pre-Conference
Part I 1-2:30 p.m. Crisis Planning-How to Conduct a Table-top Crisis Drill
Presenter
Stephanie Kertz
Supervisor of Safe and Drug-Free Schools
Wichita USD 259
Crisis drills promote a common understanding of the roles, responsibilities and teamwork necessary for a coordinated response to an crisis. This hands-on workshop will train you to conduct a table-top crisis drill in your community. You will learn who needs to be at the table and why they should be there, group process tips and how conducting drills of this kind can save time and even lives in an actual crisis. Bring a copy of your district’s crisis plan for reference, and come prepared for a fast-paced, engaging afternoon!
Part II 3-4:30 p.m. Media Relations/Training
Presenter
Kristy McNerlin
Communications Manager
Blue Valley USD 229
Not many of us really enjoy media interviews, but sometimes situations require us to address the media. The purpose of this training session is so you learn to feel more comfortable should you be asked to go on-camera to address a particular issue or event. Let's be honest, most people don't like media interviews for fear of looking unintelligent on camera or being taken out of context. This training will teach you how to be in control of the interview and not the reporter. We'll even run through a few school-related crisis scenarios and then practice mock interviews. As Snoopy once said, "Five minutes before the party is not the time to learn to dance."
Dinner 6 p.m.
Guest Speaker
Darin Headrick
Superintendent of Schools
Greensburg USD 422
Before May 4, 2007 Greensburg, Kansas was home to 1,400 people along with schools, shops and typical small-town American amenities. After a tornado ravaged the town, destroying 90% of its structures, the town and its residents were caught up in a whirlwind of a different kind - world-wide media attention. Greensburg Superintendent of Schools Darin Headrick will share his experiences and reflections regarding the aftermath of the storm, and the challenges and opportunities of now rebuilding a Green Greensburg!
KANSPRA CONFERENCE AGENDA
Thursday, Nov. 5 and Friday, Nov. 6
Thursday Nov. 6, 2008
Conference
General Session 8:30-10 a.m. “Creating a Recognizable ‘Brand’ for Your School”
Presenter
Craig Lindeman
Director of Marketing Communications/Creative Director
Wichita State University
Branding is more than something you do on the range! Come learn the process of creating a unique, positive and recognizable identity for your school or school district. Our presenter, Craig Lindeman, graduated summa cum laude from Wichita State University’s Elliott School of Communication in 1998 as the school’s “Outstanding Advertising Graduate.” In addition to his bachelor’s degree, he received a minor in marketing and the equivalent in graphic design. During his career, Lindeman has won numerous awards including “Best Print Copywriter” from the Wichita Advertising Federation and the “Overall Best of Show” award for his work on university’s “I am Wichita State” branding campaign. He continues to create award-winning work while overseeing all of Wichita State’s creative marketing efforts.
Skills Sessions (Choose one) 10:30-11:45 a.m.
Session A “Social Media and Electronic Communications”
Presenters
Rob Dickson
Technology Director
Shannon Fisher
Instructional Technology Teacher
Andover USD 385
Stand still long enough (maybe a day at the most) and the latest electronic gadget craze will pass you by. These powerful communication tools can be used by school administrators and public relations professionals to tap into the ever-expanding social media to monitor what is being said about our schools and students, set the record straight and promote public education.
Session B “Making the Call to Make the Call: Effective Use of Parent Notification Systems”
Presenter
Kristin Magette
Director of Communications
Eudora USD 491
Your district bought a parent notification system, and everyone’s excited. But you’re left with questions and surrounded by varied expectations. Should it be used for closings? Missing student? Threats of violence? Learn about policies and procedures that can help make your system strategic and relevant.
Lunch – Annual Meeting and Awards – Noon-1 p.m.
Skill Sessions (Choose one) 1:30-2:45 p.m.
Session A “Seven Things Your Patrons Want you to Know Before Your Next Bond or Levy Election”
Presenter
Ken DeSieghardt
Patron Insight, Inc.
Stillwell, Kansas
Whether your district is large or small, well-to-do, struggling or somewhere in the middle, research conducted over the last 16 years shows quite clearly that patrons hold similar expectations and belief systems that guide their decision-making process on your bond or levy proposal. This presentation will create awareness and understanding of the seven most common attitudes and beliefs you should consider addressing in your next information campaign.
Session B "Engaging Diverse Publics”
Presenter
Dalia Hale
Director of Multilingual Education Services
Wichita USD 259
The staff at the Multilingual Education Services (MES) Department of USD 259 provides multilingual services and support to the families of over 11000 students speaking 78 languages. Cultural and language differences add a unique perspective to the challenges of meaningful engagement in the education of each child. Best practice strategies will be presented during this dynamic presentation.
Skills Sessions (Choose one) 3:15-4:30 p.m.
Session A "Wit and Wisdom from the Well-Seasoned Pros”
Presenters
Annette Singletary
Director of Community Relations
Goddard USD 265
Sandy Bradshaw
Community Relations Coordinator
Haysville USD 261
Charles Volland
Communications Coordinator
Geary County USD 375
With a combined years of experience far greater than many of us can count, these three school public relations pros have a wealth of information to share. You will have a chance to play ‘stump the panel’ in addition to hearing the top tips for surviving and thriving in this very worthwhile and challenging profession.
Session B "Always Strive, Bee Hive, Stay Alive, Forever Thrive, Take a Dive, Ain't No Jive, It's the Top 5”
Presenter
Seth Eckleman
Director of Communications
Dodge City USD 443
What do Kansas school public relations professionals feel the top issues that face education as an industry? What key messages will you be providing to your publics now and in the very near future? Find out what a survey of schools all across Kansas reveals as 'front burner' issues. Participate in the brainstorm. You won't want to miss this high energy presentation!
Roundtable Discussion 4:45-5:30 p.m. "APR - Is It for Me? YES!”
Presenter
Karen McDermott, APR
Director of Communications
Maize USD 266
Social Networking 6-7 p.m.
Sign-up Dinners hosted by South Central KanSPRA 7 p.m.
Friday Nov. 7, 2008 CONFERENCE
General Session 8:30-9:45 a.m. “What Really Matters in School Public Relations”
Presenter
Steven Knagg, Owner, Pinetop Presentations
Retired (2007) director or communications and public relations department, Garland Independent School District, Garland, Texas
Steve Knagg retired in June of 2007 after working for 30 years in the Communications and Public Relations Department of the Garland Independent School District, Garland, Texas. His experiences as a communications administrator – shared with a good deal of wit and humor – provide golden advice and counsel to all levels of public education professionals. Knagg has made over 1,000 presentations across 27 states and Canada in recent years.
General Session 10:15-11:30 a.m. “Keeping the Main Thing the Main Thing”
Presenter
Suzanne Perez Tobias
Wichita Eagle Metro Reporter
Families, Early Childhood
Reporter and columnist Suzanne Tobias tries to parent mindfully – focusing on the here and now as she raises her two children, Hannah, 10, and Jack, 8. Her weekly column chronicles a mother’s life in all its muddy, messy, tearful, frustrating, sometimes heartbreaking and often hilarious glory. She’ll share tips on how to have fun with kids, show your love, and stay inspired when life gets in the way.
Adjournment 11:30 a.m. |
ONLINE REGISTRATION