- Be
guided constantly by pursuit of the public interest through truth,
accuracy, good taste and fairness; follow good judgment in releasing
information; not intentionally disseminate misinformation or
confidential data; avoid actions which lessen personal, professional or
organizational reputation.
- Give primary loyalty to the
employing organization, insisting on the right to give advisory counsel
in accordance with sound public relations ideas and practices;
cooperate with other groups while avoiding conflicts with primary
responsibilities; object to untenable policies or activities.
- Be
aware of personal influence, avoiding promises or granting of
unprofessional advantages to others; refrain from accepting special
considerations for influences on organizational decisions; avoid
unauthorized use of organizational facilities, resources or
professional services for personal gain or for promotion of the
candidacy of aspirants to elected offices; forego derogatory acts or
utterances against other professionals.
- Recognize that
effectiveness is dependent upon integrity and regard for ideals of the
profession; not misrepresenting professional qualifications; give
credit for ideas and words borrowed from others; cooperate with
professional colleagues to uphold and enforce this Code.
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